Project Description



Hercules are proven technology innovators, responding to the challenges faced by their customers in paper mills around the globe. Hercules application specialists, engineers, and scientists deliver industry leading products and capabilities designed to enable the development of new grades, new benchmarks, and new industry standards, increasing productivity and improving profitability.

Campaign concepts and copy. The selected campaign promotes Hercules as the ‘leading Technologies & Solutions provider world wide’. The key message to the target audience and focus of the campaign was that ‘the global knowledge and capability of Hercules application specialists, engineers, and scientists is far superior to that of any other solutions provider’ only ‘Hercules innovation’ can guarantee the smooth and profitable running of your mill.

Photography taken used models to front the advertising and direct mail campaign which ran in Europe, Canada, the USA and Asia. To create a real ‘buzz’ within the company itself, Hercules employees from various offices around the globe were photographed and used as the supporting cast across the ads, mailers and exhibition graphics. Each employee represented the many speciality chemicals and treatments that Hercules offer.

Tactical brochures designed and printed for global sales teams to promote key capabilities and products.

A key requirement of the campaign was to enable the updating of marketing materials for the ongoing exhibitions and events that Hercules attend and exhibit at worldwide. We built up a large library of images depicting employees going about their daily routines, each image told its own story and coupled with key benefit statements delivered plenty of material to keep graphic panels, posters, pop-up stands and marketing literature fresh and totally up to date.