Project Description

BASF

THE WORLD’S LEADING CHEMICAL COMPANY

Instilling confidence through the ongoing delivery of high quality creative solutions is the best route to building long lasting client relationships. Working directly with the BASF European marketing director over a number of years, I undertook projects from studio based product photography through to the design and printing of the ‘United Kingdom & Ireland’ performance reviews.

I helped manage the BASF brand logo change in the UK and was responsible for the production of the nationwide print, online & outdoor corporate advertising campaigns too.

Design and artwork creation for printed literature including yearly ‘United Kingdom & Ireland’ performance reviews, data sheets, exhibition graphics and free standing displays. Nationwide print, online and outdoor corporate advertising campaign; client liaison and campaign production / management in the UK across 18 print titles including the ‘FT’ and ‘The Guardian’, through Sunday glossies to publications as ‘National Geographic’ magazine.

Online campaign, design and artwork creation to individual website specifications. Artwork creation for 48 sheet poster sites.

BASF BIOCIDES

PROTECTOL BIOCIDES – ACTIVE INGREDIENT SOLUTIONS

Speciality chemicals are used in consumer products to protect health, improve product performance and safeguard the environment. BASF Biocides printed capabilities brochure and Biocides microsite. Studio photography and digital manipulation of ‘water splash’ images to replace water droplets with chemical symbols.

Page design, layout and ‘pixel perfect’ graphics creation in Photoshop.

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