Project Description

OPEN PSL / IDEAL

HP STORAGEWORKS – SECURE IN THE KNOWLEDGE

‘Information Lifecycle Management’ – the management of data over time – is key to business success. Hp StorageWorks is a complete set of storage products that enable users – via the ILM process – to store data cost-effectively and securely. The ‘Secure in the knowledge’ tagline encapsulates the proposition benefits offered to customers through product security and best performance, and to resellers via long lasting revenues around HP StorageWorks products and Symantec Software. The carabiner and ropes imagery further instills positive messaging around ‘business critical’ performance and security.

OPEN PSL / IDEAL

FUJITSU SIEMENS – TABLET PCS

Campaign messaging promoting the benefits to resellers of selling Fujitsu Siemens tablet pc’s via Open PSL / Ideal. Tactical messaging sits as part of the overarching ‘look what’s behind you’ campaign message.

OPEN PSL / IDEAL

PARTNER SERVICES – SYMANTEC SUPPORT

Direct mail piece reminding resellers and systems integrators of the value of discussing Symantec support renewals with their Symantec support customers. Campaign concept and individual page headlines, rope £ sign creation and photo direction. Mailpiece design and artwork including image manipulation in Photoshop.

OPEN PSL / IDEAL

HP – EVA ACCREDITATION

Teaser e-shot identifying valuable storage sales opportunities for HP resellers and offering access to training via HP, to achieve EVA accreditation. Egg concept, headlines and image creation.

OPEN PSL / IDEAL

HP INTEGRITY SERVERS & IBM STORAGE SERVICE CENTRE

HP Integrity servers e-shot, promoting two new entry-level systems with the new Intel Itanium 2 chip set for ground breaking performance, e-shot sent during Wimbledon.

IBM Storage Service Centre e-shot, simple messaging and imagery around hitting your storage sales targets, colours tie in nicely with brand colour ways. Both e-shots link back to proposition specific microsites.

OPEN PSL / IDEAL

ENTERPRISE VAULT 6

Printed dm campaign promoting a brand new operating system – Symantec ‘Enterprise Vault 6’. The mailer focussed on the significant benefits of migration to this system for customers and revenue opportunities for resellers and system integrators. Campaign concepts and headlines, dm design, layout and digital illustration.

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