Project Description
KELLOGG’S
PACKAGING & PROMOTIONS
Working to assist the in-house marketing team of this iconic food brand, I created packaging design and back of pack promotions across the portfolio of sub-brands including ‘Cornflakes’, the brand portfolio leader. I delivered photography / illustration planning and direction, advertising creative, design for point of sale and printed sales support materials for the product range. I was also involved in character development, new product concept and packaging visualisation for market research.