Campaign concepts and copy. The selected campaign promotes Hercules as the ‘leading Technologies & Solutions provider world wide’. The key message to the target audience and focus of the campaign was that ‘the global knowledge and capability of Hercules application specialists, engineers, and scientists is far superior to that of any other solutions provider’ only ‘Hercules innovation’ can guarantee the smooth and profitable running of your mill.
Photography taken used models to front the advertising and direct mail campaign which ran in Europe, Canada, the USA and Asia. To create a real ‘buzz’ within the company itself, Hercules employees from various offices around the globe were photographed and used as the supporting cast across the ads, mailers and exhibition graphics. Each employee represented the many speciality chemicals and treatments that Hercules offer.